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How do the variable mappings in the Query String work?

The variable mappings pull the values that will be sent to your advertiser in the Query String.  If they want you to send a field called FirstName, you'll set it up to map to the Leadshot variable __FNAME__, so the string would look like this:  FirstName=__FNAME__.  See the screenshot for a sample configuration.

 

post-example.png

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